Confero is currently working with American Express (AMEX) on an extremely exciting and engaging brand partnership campaign with our fashion retailer partners Oasis and Warehouse. This uniquely integrated multi-format and consumer touch point campaign is to promote the new AMEX Platinum Cashback Everyday Credit Card to Warehouse and Oasis customers shopping both in-store and online.
Retailer specific creatives for both store groups, including an AMEX branded media mix of A3 format Fitting Room Posters, Mirror Decals, Strut Cards and A5 Gate-Fold Promo Leaflets distributed to customers with purchase at till-point, and with all orders made online. The formats carry the copy “It looks even better when you get money back” and the strapline “Don’t Live Life without it”.
The in-store activity is complemented by a Digital presence for AMEX which follows the online shopping customer journey. Digital AMEX branded banners appear on the Order Confirmation Pages of both Oasis and Warehouse websites, and the customers’ Email confirmation, with the added benefit of a ‘Click through’ capability to the AMEX information and the Platinum Cashback Card Application page.
In addition, the overall campaign is further enhanced by a Confero Media First! Oasis and Warehouse Online Orders throughout October are packaged and being distributed to customers in Co-Branded Oasis/Amex, Warehouse/Amex web bags. The web orders also include the A5 Amex Promo Leaflet as an insert.
All these elements ensure AMEX 100% exclusivity and share of voice ensuring a strong and consistent brand message and awareness to all Oasis and Warehouse customers, making purchases in-store and online and reminding them that the next time they check out – they could get money back on their purchases with an Amex Platinum Card.
The A5 Gate-Fold Leaflet gives customers the opportunity to take home and read information on how to apply for their own AMEX card and the extensive benefits the card can bring, a win-win for AMEX to ensure they are reaching customers that already shop and love the brands that are offering the money back initiative with American Express cards.
Confero Marketing handled all Media, Print and Production of this inclusive multi-format campaign.
Planned & Bought by Mindshare/Ogilvy