What an excellently planned, produced and executed campaign that we are currently running for Bahlsen and their new ‘PickUp!’ brand.
Confero is currently distributing 40,000 individual units of ‘The Chocolate Biscuit with Attitude’ directly to customers shopping and making Back to School purchases through retail giants Debenhams and Matalan.
The product sample is being distributed in a bespoke designed branded box which also allows for a money off redemption coupon to be included within the packaging. Confero handled all production including the printing of the double-sided coupon, the design and production of the outer box, fulfilment of packing the boxes with product sample and coupon and scheduled delivery to the retailer DC’s ready for distribution to consumers.
Bahlsen ‘PickUp! Is a delicious thick chocolate slab, sandwiched between two crisp biscuits. They are individually wrapped, locking in the freshness and perfect for on the go occasions.
Campaign Planned & Bought by Sense London.
For more information on Confero’s product targeted sampling channels, production and fulfilment capabilities please contact info@conferomarketing.com or call 0203 507 1850.
