BBC Three made great creative use of Confero formats for its new elimination series ‘Glow Up’ whereby contestants live and work together as they compete to win a contract assisting some of the world’s most successful make-up artists. With different creative briefs each week, the contestants needed to bring lashings of passion, originality and skill to impress Val Garland, Dominic Skinner and expert guest judges from world of fashion and film.
Miss Selfridge, Outfit and Topman stores had their very own ‘Glow Up’ within the individual Fitting Rooms with fun and eye catching A3 Posters and Mirror Vinyl Applications. With strap lines such a “You Look Major” and “Post Your Pout” shoppers where encouraged to interact with the formats with the hashtag #GlowUp
Miss Selfridge, Outfit and Topman allowed BBC 3 to reach an extremely broad audience of male and female consumers ranging in age from 16-35 to ensure anyone and everyone with a passion for makeup was aware of the new show.
Confero handled all media, print, production and distribution of this national broadcast campaign.
Media planning and buying through BBC3, Havas Manchester, Ad City and Talon.