As a major brand how do you reach a mass, yet defined target audience in a perfectly brand-matched, sustainable and cost-effective way?
Confero has recently successfully fulfilled this brief on behalf of BBC Three and new reality TV Series ‘Meet The Khans’ without punching above our weight!
Confero distributed 120,000 BBC Three branded double-sided postcards across beauty, health, fashion and sport sector online retailers with the aim of raising awareness of the programme amongst a young 16-24-year-old demographic.
Now streaming on BBC iPlayer the documentary follows world boxing champion Amir Khan and his American influencer wife Faryal who let us in to their crazy, fabulous and fast-paced family life in their beloved Bolton home.
The pre-selected campaign provided the perfect brand-match to reflect Amir Khan’s love for boxing and fitness as well as Faryal’s passion for all things fashion and beauty – it really is a real knock-out show for everyone!
The bright and eye catching A6 format postcard design featuring the Khan’s themselves, carries a QR Code which consumers can get direct access to the show through any device making it easier for them to tune in to all 8 episodes of the show.
Confero handled all print and production through our eco-friendly print partner to ensure that the BBC carried out a major promotional marketing campaign with virtually zero carbon footprint.
Planned and Bought by BBC, Havas and TalonOutdoor