BBC Sounds wanted to reach fashion loving young female audiences to promote their new podcast ‘Fashion Fix’. A podcast about looking good, and feeling good. Hosted by model and activist Charli Howard, Fashion Fix shines a light on the fashion industry from body positivity and diversity, to #MEETOO and climate change, tackling the biggest issues facing the people, planet and the fashion industry today.
BBC Sounds pre-selected a variety of Confero’s brand-matched retailer partners including Topshop, Miss Selfridge and Warehouse to distribute 1,250,000 eye catching, and thought provoking double-sided postcards to an all female audience whilst shopping and receiving their latest fashion buys online and in-store.
The A6 postcard media format with the strap line ‘Look Good, Do Good, Feel Good’ acted as a great keep-sake and awareness builder for shoppers with additional information on the reverse to help inform and encourage people to tune in to the Podcast.
Confero handled full production of the 1.25M postcards for this campaign, printed from 100% recycled paper stocks, and 100% renewable energy print production, a key and important eco-friendly element for the client to keep on trend and in theme with the podcast and its topics.