Gender Specific Targeting
SCA Hygiene utilised Confero Marketing’s finite audience targeting through fitting room poster advertising for the new ‘Bodyform’ black liners. The campaign consisted of fitting room posters nation wide across female fashion retailers Oasis, Outfit and Miss Selfridge targeting women in the process of buying garments in their favourite fashion stores.
This campaign utilised the gender specific targeting that fashion store fitting rooms can offer, with long dwell times of 5 to 15 minutes, 100% exclusive Share of Voice and of course close proximity to major multiple outlets where the advertised product can be purchased.
This campaign is on display from 17th– 20th July 2017.