What great campaign planning and execution of seasonal messaging by Health and Beauty giants Boots.
Confero’s A3 format fitting room posters provided the perfect fit to the brief, and the perfect retail environment in which to reach a bespoke target audience of women aged 25-54 whilst out shopping exclusively within Shopping Malls in the lead up to Christmas.
The thoughtful and clever ‘Bootique’ poster creative was designed to help consumers find the solution to the modern gifting dilemma with the campaign message focusing on the challenges of finding the right gift and how the Boots ‘Bootique’ is the answer!
The Boots ‘Bootique’ campaign ran exclusively on Confero’s fitting room poster format in fashion stores Oasis, Warehouse and Dorothy Perkins outlets within the UK’s top Shopping Malls including Manchester Trafford Centre, Leeds White Rose, London Westfield White City & Stratford, Thurrock Lakeside, Dartford Bluewater and many more.
The two ‘Bootique’ poster creative designs maximized the 1 to 1 messaging opportunity that the fashion store fitting room environment provides by promoting a positive shopping and gifting message directly to people in a spending mindset.
From ‘What to buy the man who spends his life waiting outside the changing room’ and ‘what to buy the fairest of them all’ the two fitting room poster graphics claim that Boots can build a ‘Bootique’ for everyone, and relieve the stress of finding that perfect gift this festive season.
An estimated footfall of 2.5million shoppers saw the Boots ‘Bootique’ fitting room poster campaign. All three retailers also offer close proximity to Boots stores within the Malls where customers can shop the ‘Bootique’ ranges.