Confero Marketing Fitting Room Poster and Product Sampling campaign for Elizabeth Arden Britney Spears ‘Fantasy’ and ‘Midnight Fantasy’ offered a unique perspective to the fragrance marketing campaign.
This A3 format poster campaign is on display in every individual fitting room in all Miss Selfridge, Oasis and Warehouse fashion stores across the UK delivering a core all female audience aged 18 – 34.
Product samples are being handed out free to customers making purchases in store. With average customer fitting room dwell times of 5 to 15 minutes the festive designed A3 fitting room poster creative featuring the Pop Princess herself, provides excellent branding and awareness of the new fragrances with the added benefit of the customer leaving the store with a sample of the product they have recently seen advertised in the fitting rooms.
Perfect timing for the festive season, especially with the carried hashtag #HolidaySpearit