An excellent example of planning, targeting and relevancy of product messaging to a receptive consumer audience.
Confero Marketing is currently running an in-store product sampling campaign on behalf of Unilever laundry brand Comfort Intense ‘Fuchsia Passion’ variant, supported by A3 format fitting room poster advertising. The poster creative carries the line ‘Helps Keep the Shape of Your Clothes’ a timely and relevant brand message at the point of sale in a fashion clothing retail store. Individual product sample sachets are being distributed to customers making purchases in-store, where they receive a sample of the product that they have just seen advertised in the fitting room.
Right Place, Right Time, Right Message.