Another great sampling campaign with the ultimate contextual relevance. Unilever laundry brand Comfort, utilised the Confero Marketing sampling concept to successfully reach a highly targeted audience, and create product awareness. 178,334 samples were handed out at point-of-purchase in fashion retailers Dorothy Perkins, Outfit and Evans directly to the desired target audience, in the process of women buying garments in their favourite fashion stores.
Each customer received a sample of Comfort Intense Fabric Conditioner, Perfume Pearls and a £1 off next purchase voucher; a perfect combination for customers wanting to care for the clothes they are purchasing.
This campaign was planned and bought by Mindshare and Kinetic Worldwide.