Comfort ‘Intense’

//Comfort ‘Intense’

Comfort ‘Intense’

Another great sampling campaign with the ultimate contextual relevance. Unilever laundry brand Comfort, utilised the Confero Marketing sampling concept to successfully reach a highly targeted audience, and create product awareness. 178,334 samples were handed out at point-of-purchase in fashion retailers Dorothy Perkins, Outfit and Evans directly to the desired target audience, in the process of women buying garments in their favourite fashion stores. 

Each customer received a sample of Comfort Intense Fabric Conditioner, Perfume Pearls and a £1 off next purchase voucher; a perfect combination for customers wanting to care for the clothes they are purchasing.


This campaign was planned and bought by Mindshare and Kinetic Worldwide. 

 

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By | 2018-01-12T14:24:54+00:00 November 2nd, 2017|Uncategorized|0 Comments

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