Money Off Coupon Campaign with Product Samples
Comfort have utilised the integrated services and audience delivery of Confero Marketing concepts and media formats to promote their new Comfort Intense Fuchsia Passion fabric conditioner & perfume pearls.
This multi-format campaign includes distribution of 75,000 Comfort Intense Fuchsia Passion fabric conditioner & perfume pearls samples. These samples are being distributed directly to customers making purchases in store at Outfit. The in-store sampling activity is being further enhanced and extended with the inclusion of samples being dispatched directly to internet shopping customers with orders placed Online with Dorothy Perkins.
The product samples are being distributed alongside a £1 off next purchase coupon. Further integrated campaign branding and awareness support comes in the form of A3 format posters being displayed in the individual fitting rooms across all Outfit stores Nationally.
The campaign was planned and bought by Kinetic and Mindshare and runs from the 10th of July to the 6th of August 2017.