During this extremely challenging commercial and economic Covid-19 affected period that we find ourselves in, it is more important than ever for brands to keep front of mind and communicate with their target consumer audiences.
With the closure of high street shopping stores and restrictions of out of home pedestrian traffic, many brands are struggling to reach consumers through traditional brand sampling, advertising and marketing channels.
At Confero we are looking to focus on the solution rather than the problem. Our online sampling concept allows brands and services the opportunity to sample their products, promotional offers and where appropriate, competitions to customers in their own homes.
Samples are distributed directly to homes in the parcel deliveries of customers making online purchases through their favourite fashion retailers. This allows brands to ‘surprise and delight’ consumers, and reach stay at home audience’s in a positive, uplifting and effective way.
A great example of this is the campaign that we have recently fulfilled for PZ Cussons beauty brand St Tropez, who gave customers shopping online with Oasis and Warehouse fashion brands the opportunity to try their new ‘Self Tan Purity Vitamins Bronzing Mist’.
Generous samples of the mist were accompanied with a St Tropez tanning application mitt and promotional leaflet. The leaflet offers a 10% off voucher code, a great way for customers to ‘try before they buy’ and encourage them to shop more of the range with the bespoke voucher code.
For more information on Confero’s range of Online Sampling networks and opportunities please contact;
firstname.lastname@example.org or call 0203 507 1850.