The uptake of Confero Marketing ‘Poster-in-a-Parcel’ initiative to target consumer audiences at home continues to go from strength to strength.

The idea which allows brands and services to achieve brand awareness, promote offers, sample products and communicate directly with their desired target audience has never been more accessible, or affordable.

For brands that wish to sample alongside further brand information Confero provides a full media and production service which can include a glue spot ‘tipping on’ service as required so that the sample is attached to a double-sided A5 promo card, and goes into the parcel as a single item. The ‘Tip-On’ process uses temporary glue called ‘fugitive glue’ to stick two marketing pieces together – and leaves no sticky residue on the piece once it’s removed. This is an ideal way to add an extra, or bonus type message to your existing print piece with each piece being able to separate and maintain its own unique value.

The promo cards are produced from fully sustainable paper stocks through a reduced carbon printer with FSC accreditation. We use virtually zero chemistry, vegan inks, green energy, and the greenest printing plates on the market.

We are currently fulfilling a campaign for L’Oreal brand Kiehl’s Super Serum for which Confero handled all print, production (including glue spot tipping) and distribution to customers.

The ‘Poster in a Parcel’ is included in the shoppers’ online order as a single category exclusive insertion ensuring 100% share of voice.

For further information on Confero’s media and production services please contact info@conferomarketing.com or call 0203 507 1850.