At Confero, our mission is to help brands and services to directly reach their desired target consumer audience through carefully brand-matched campaigns.

Case in point, we recently assisted baby skincare brand Metanium in promoting their Barrier Ointment to new mums shopping with Mama Mio, the go to brand that provides women with the support they need for strong, healthy skin during pregnancy.

Individual samples of the nappy rash preventative ointment were distributed directly to expectant mums making online orders through Mama Mio so that they could try out Metanium and protect and moisturise their baby’s skin, and help prevent nappy rash.

To further assist Metanium in engaging engage with their audience, Confero also facilitated a consumer facing social media competition hosted by Mama Mio on Instagram.  Teaming up with Bugaboo pushchairs, one lucky mum-to-be had the chance to win a Metanium and Mama Mio skincare set, plus an incredible Bugaboo bundle, to the value of £1,500.

This is a great example of Confero’s targeted campaign offering. Targeted, relevant and consumer engaging.

For more information on Confero’s range of online sampling concepts and brand partnership opportunities please contact or call 0203 507 1850