Confero Marketing Fitting Room Poster advertising concept utilised to full effect by Natwest and Royal Bank of Scotland in promoting their card services through a ‘Ways to Pay’ campaign. The fitting room poster format offers up close and personal messaging, and relevant consumer engagement in an aspirational retail store environment.

The Natwest campaign (England and Wales) and RBS campaign (Scotland only) has bespoke individual creative poster displays highlighting the key message – Safe, Secure and Convenient ‘Ways to Pay’.

Perfect positioning and a timely reminder to customers at the point of purchase.