To raise awareness of BBC Sounds two new streams ‘Dance’ and ‘Relax’, Confero facilitated the distribution of 100,00 BBC Sounds branded, interactive and sustainably produced postcards.

The branded double-sided postcards are being distributed with purchase to customers making orders through online fashion retailers ASOS, Missy Empire and In The Style, with the aim of raising awareness of the BBC Sounds streams amongst a young 16-24-year-old target demographic.

BBC Radio 1 Relax will provide the ultimate destination for listeners to unwind, bringing the best well-being and relaxation focussed shows into a dedicated stream to help listeners deal with the challenges that modern life can bring. BBC Radio 1 Dance will pull Radio 1’s iconic dance shows into one stream to enjoy around the clock.

The eye-catching, vibrantly coloured postcards also feature a QR code taking listeners to an interactive video where consumers are encouraged to ‘Flip Your Phone’ and experience a video showcasing both streams, further encouraging listeners to ‘Flip Your Vibe’ and try out both streams!

Confero handled all print and production through our eco-friendly print partner to ensure that the BBC carried out a major promotional marketing campaign with virtually zero carbon footprint.

Planned and Bought by BBC, Havas and Talon Outdoor