We are currently displaying a fantastic, fully integrated fitting room poster, leaflet and product sampling campaign for GlamGlow. This fully integrated sampling campaign is designed to increase product awareness of GlamGlows new ‘Glow Starter’.
Over the next two weeks, Confero will distribute 13,000 individual samples of the product across selected MissSelfridge stores. The campaign also includes A3 fitting room posters to go alongside the distribution of the samples. Finally the campaign also includes leaflets that offer a MissSelfridge exclusive ‘£5 off a £35 order at www.GlamGlow.UK’ voucher code.
This eye-catching and stylish campaign is aimed to appeal to the desired fashion and beauty conscious target audience of ABC1 women aged 16 – 39. The sampling concept offers the GlamGlow brand a highly targeted and controlled sample distribution service which ensures the product is received directly into the hands of the consumer and end user.
This campaign was displayed from the 28th of August to the 10th of September and was planned and bought by MGOMD and Talon.