An exciting and effective way to extend the audience reach and consumer engagement of a Confero In-Store Fitting Room Poster advertising and Product Sampling campaign is to include a consumer facing competition;
A5 format Chapter Samplers of Harper Collins’ published Sunday Times Bestseller ‘One Minute Later’ by Susan Lewis where successfully distributed to customers making purchases in all Wallis and Evans fashion stores across the UK, with the added benefit of A3 fitting room poster support in the individual fitting rooms of the stores.
This campaign represents the perfect fit for the product, and the target audience. Promoting a summer holiday read to women whilst out shopping for their holiday fashion essentials. The competition to win a Champney’s Spa Break for Two was hosted on Wallis (143,000 followers) and Evans (116,000 followers) Facebook pages, and boosted via Twitter and a banner on the respective retailers’ weekly E-Mail Newsletter. Both retailers reach a respective 650,000 individuals through their subscribed E-mail Newsletters, driving further awareness of the book and the competition.
Overall the competition element gained a social reach of 70,000 people with 3,500 social engagements and 1,700 competition entries across a one-week period. Delivering an engagement rate of 9%.
Overall a successful and targeted campaign for Harper Collins.
Planned and Bought by Mediacom/Kinetic Worldwide