Here at Confero we are delighted to be currently displaying a fantastic, fully integrated fitting room poster and product sampling campaign for Hawaiian Tropic ‘Silk Hydration Air Soft’ sun lotion.
This campaign is running nationally across the UK through our fashion retailer networks Miss Selfridge, Oasis, Warehouse and Outfit stores, reaching female audiences aged 18-34. Over 2,000 fitting room posters are being displayed, with 2 bespoke creatives advertising that the product can be purchased from Health and Beauty retailers Boots and/or Superdrug stores.
Over the next few months, Confero will distribute over 2 million sachet samples of the sun lotion to customers at the point of purchase in-store, as well as through product dispatch with orders made Online delivered directly to customer homes.
The campaign also includes a fab competition, which allows one lucky winner and 3 of their friends to win a Holiday to Ibiza, this is being promoted on Miss Selfridge’s Instagram page, and cross-promoted via the Miss Selfridge Newsletter.
Over the next couple of months, the other retailer fashion brands are also set to promote various other competitions across their social media channels, including an Influencer Vlog from The Maldives, so keep your eyes peeled!
This multi-format campaign was planned and bought by MEC and Kinetic and is running from 1st May – 31st July 2017.