Confero Marketing is excited to announce our second campaign with Elizabeth Arden fragrance brand Juicy Couture ‘Viva La Juicy’.
The most recent nationwide campaign for Juicy Couture’s new fragrance Viva La Juicy ‘Soirée’ is on display throughout all Miss Selfridge stores across the UK.
The campaign consists of A3 format Fitting Room posters, together with free product sample packs of the new fragrance being distributed to customers at till point with each purchase whilst stocks last.
This targeted campaign will deliver the Juicy Couture ‘Viva La Juicy’ brand an unraivalled range of benefits, including one-to-one messaging directly to a core consumer demographic of young women aged 16–30 yrs, with dwell times in the individual fitting rooms of up to 15-minutes. Estimated footfall and brand exposure amongst the target audience is in the region of 500,000+ for the duration of the 2-week campaign period.
Miss Selfridge stores are also in very close proximity to stores and major multiples where customers can buy the full size product after being able to try out a sample for free.
With a fun and eye catching poster design, customers are also encouraged to share their experience on social media platforms with the hashtag #SoireeUnmasked, creating a fully integrated experience for the consumer, the retailer and the Viva La Juicy brand.
Campaign Dates: 12th – 26th February 2018
Planned and Bought by MediaCom UK.