At Confero we offer a range of sampling channels through which we can ensure that the product or service gets their brand message, and offering in front of the right people, with very little or no wastage. For brands that don’t necessarily have an actual product sample, we can offer excellent cut through to any specific target audience by distributing branded printed materials and formats.
We are currently facilitating such a campaign on behalf of FMCG giant P&G for their Lenor ‘Parfum des Secrets’ Fabric Conditioner range. The online A5 Leaflet/Coupon insertion campaign provides the perfect contextual relevance by being directly distributed to consumers making orders online with fashion retailer networks Dorothy Perkins and Miss Selfridge. “The Lenor ‘Parfum des Secrets’ range is a collection of sophisticated Fabric Conditioners designed to deliver the most luxurious scent intensity”.
The campaign objective is to create product awareness and drive purchase through trial by offering a £1.00 off next purchase coupon.
A perfect opportunity for customers receiving the leaflet/coupon with their latest online fashion item order to try a product that will benefit the ongoing care and maintenance of their new clothing.
For further information on the media and marketing services provided by Confero please call: 0203 507 1850 or email: firstname.lastname@example.org