Our latest Confero Marketing product sampling campaign with A3 format Fitting Room Poster support for Ferrero brand Nutella B-Ready.

Confero’s Fitting Room Poster concept offers the unique opportunity to reach audiences by gender, age and demographic profile, delivering efficient targeting and minimal wastage.

Nutella B-Ready is a crispy baked wafer with a tasty Nutella filling. Love Nutella in a jar?, try it in a bar! Over the course of three weeks, 500,000 full size product samples are being distributed free to a wide range of customers making purchases in fashion store groups Oasis, Warehouse, Dorothy Perkins, Miss Selfridge and Outfit.

With average customer fitting room dwell times of 5 to 15 minutes. The A3 fitting room posters provide excellent branding and awareness of the new product, with the added benefit of the customer leaving the store with a sample of the product they have recently seen advertised in the fitting rooms!