One in three people in the UK are turning to books to help them through the Coronavirus pandemic lockdown restrictions.  With more time available, over 30% are reading more fiction.  Classics and crime novels are proving very popular.  During this troubled times reading provides a welcome form of relaxation, escapism and distraction.

At Confero we are delighted to be fulfilling a campaign on behalf of publishing group Penguin Random House.  Arcadia Group fashion brand Wallis’ online shoppers have exclusive access to a Chapter Sample extract by Sunday Times Bestseller Ruth Ware.

The new thriller “The Turn of the Key was released in paperback on 2nd April 2020.

The chapter samples are being distributed directly to online customers throughout April 2020 and will provide a much needed pick-me-up.

Campaign: Planned and Bought by The Seven Stars & Kinetic Worldwide

For further information on Confero’s targeted and controlled product sampling initiatives and how to reach ‘ stay-at-home’ audiences please contact info@conferomarketing.com or call 0203 507 1850.