On-line and off-line product sampling campaign for Persil.

Our latest online and in store product sampling and fitting room poster campaign for Persil, demonstrates a great campaign with ultimate contextual relevance.

The campaign consists of consumers receiving a free sample of Persil’s new Powergems designed to remove stains, care and freshen clothes, when making an online order from Wallis, Oasis and Warehouse stores. Fitting room posters are also being displayed and samples being distributed at till point with purchases across all Wallis stores. This campaign allows for an ideal way to reach an audience wanting to look after their new clothes just bought in their favourite fashion stores.

This campaign was planned and bought by Mindshare and Kinetic Worldwide and is running from the 7th August – 1st of October.