P&G Always

//P&G Always

P&G Always

Recent campaign for P&G ‘Always Dailies’ brand in partnership with Arcadia Group fashion brand Miss Selfridge.
Confero facilitated all elements of this campaign including print and production of the A3 format fitting room posters, bespoke co-branded A7 format info/promo card, fulfilment of product sample pack delivery to all individual Miss Selfridge stores and delivery to Miss Selfridge Internet Distribution Centre for Online sampling. 
As the campaign objective was to market the product as an essential Handbag accessory, Confero arranged a consumer facing social media competition for a chance for customers to win one of 10 Miss Selfridge Handbags of their choice. This campaign also included independent bespoke qualititive and quantitive research into campaign effectiveness. 

The target audience for this campaign was young women aged 16 – 24,  so partnering with Miss Selfridge allowed P&G to directly reach, and engage with their specific target market group via a range of specific consumer touch points – with No Wastage. Miss Selfridge stores are also in close proximity to stores and major multiples where customers can buy the full size product after being able to try out a sample for free.Campaign Dates: 2nd–29th April 2018.

Planned and Bought by Publicis Media.

By |2018-10-17T10:48:31+00:00June 6th, 2018|Uncategorized|0 Comments

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