Project Description
Confero’s fully eco-friendly product sampling and fitting room poster campaign with Garnier’s new organic skincare range
Retailer Networks: Topshop, Wallis, Dorothy Perkins, Warehouse, Boden and Hobbs
Format (S): Online Product and Leaflet Sampling and A3 Fitting Room Posters
Confero’s eco-friendly, sustainable print initiative was put to highly appropriate, and impactful use recently in helping to promote two of Garnier’s new organically certified product ranges in Lavandin Anti-Age Day Care, and Lemongrass Detox Gel Wash.
Confero distributed in excess of 500,000 samples from the Lavandin and Lemongrass skin care product range to customers shopping online with their favourite fashion retailers.
The campaign brief was to reach an array of women aged from 18 to 54 which Confero were able to precisely deliver by promoting the campaign via prescribed fashion retailer networks Topshop, Wallis, Dorothy Perkins, Warehouse, Boden and Hobbs.
Confero handled the production of Fitting Room Posters and A6 format promo leaflets which were all printed using sustainable paper stocks using zero chemicals and printed with vegetable based inks.
This mirrored and complemented the Garnier Organics Vegan formulas and Cosmos Organics accreditation perfectly in the delivery of this campaign. The Garnier Lavandin and Lemongrass Products are made with respect for biodiversity with recycled and recyclable packaging, all part of their commitment and campaign to care for people and the planet #naturallycommitted
