Project Description

Retailer Networks: Miss Selfridge, Topman, Outfit and Burton.
Format(s): A3 Fitting Room Posters and In-Store Product Sampling.

Fitting room poster and product sampling campaign from mobile network provider giffgaff. This full national campaign was on display across all Topman, Miss Selfridge, Outfit & Burton stores promoting a free SIM card to all consumers offering £5 of free credit with the first £10 spent.

This campaign, planned and bought by All Response Media/Open Outdoor was the perfect way to target students on a budget in the run up to Fresher’s week. Through running a fitting room poster and sampling campaign across our young fashion retailers, giffgaff was able to distribute 40,000 SIMs and display 2,945 posters through 373 retail fashion stores reaching a demographic of ABC1 men and women.

The sampling concept offered the giffgaff brand a highly targeted and controlled sample distribution service which ensures the product is received directly into the hands of the consumer and end user.

product awareness