Project Description

Retailer Networks: TOPMAN

Format (S): A3 Fitting Room Posters, Strut Cards and Redeemable Coupon Offer

Planned and Bought: Publicis/PG One

Confero worked closely with P&G men’s razor brand ‘Gillette’ to promote its Fusion 5 ProGlide Razor featuring ‘FlexBall’ Technology which responds to contours for a great shave, even over the trickiest areas.

Over a four-week campaign period, Confero displayed 500 Fitting Room Posters in the individual fitting rooms of TOPMAN stores, and distributed 175,000 promo cards In-Store and Online to a young male audience aged 16 – 34.  For further branding and awareness stores also displayed A5 Gillette branded strut cards at till-point which helped to continue the consumer journey from trying on new items in the fitting rooms – to making a purchase at the till.

The Gillette Fusion 5 ProGlide promo-card offered TOPMAN customers £4 Off selected Gillette products, as well as offering a ‘Simple Shaving Guide’ on the reverse side.  Male grooming is one of the real growth areas amongst TOPMAN customers with a keen interest in their appearance, and the ‘must-have’ latest gadgets and trends. This campaign was the perfect brand fit to build conversation around the Gillette Fusion ProGlide Razor directly amongst the key target audience

Topman Gillette poster run
Topman Gillette leaflet online orders
Gillette leaflet in topman bag
Gillette leaflet at till point