Project Description
Retailer Networks: TOPMAN
Format (S): A3 Fitting Room Posters, Strut Cards and Redeemable Coupon Offer
Planned and Bought: Publicis/PG One
Confero worked closely with P&G men’s razor brand ‘Gillette’ to promote its Fusion 5 ProGlide Razor featuring ‘FlexBall’ Technology which responds to contours for a great shave, even over the trickiest areas.
Over a four-week campaign period, Confero displayed 500 Fitting Room Posters in the individual fitting rooms of TOPMAN stores, and distributed 175,000 promo cards In-Store and Online to a young male audience aged 16 – 34. For further branding and awareness stores also displayed A5 Gillette branded strut cards at till-point which helped to continue the consumer journey from trying on new items in the fitting rooms – to making a purchase at the till.
The Gillette Fusion 5 ProGlide promo-card offered TOPMAN customers £4 Off selected Gillette products, as well as offering a ‘Simple Shaving Guide’ on the reverse side. Male grooming is one of the real growth areas amongst TOPMAN customers with a keen interest in their appearance, and the ‘must-have’ latest gadgets and trends. This campaign was the perfect brand fit to build conversation around the Gillette Fusion ProGlide Razor directly amongst the key target audience
