Retailer networks: Miss Selfridge, Oasis, Warehouse, Missguided and Outfit
Format(s): A3 Fitting Room Posters and Product Sampling.
Hawaiian Tropic utilised Confero’s fully integrated fitting room poster and product sampling networks in a campaign for Hawaiian Tropic ‘Silk Hydration Air Soft’ sun lotion to generate superb branding and awareness of the product. This campaign ran nationally across the UK through our fashion retailer networks Miss Selfridge, Oasis, Warehouse, Missguided and Outfit stores, reaching female audiences aged 18-34. Over 2,000 fitting room posters where displayed, with 2 bespoke creatives advertising that the product can be purchased from Health and Beauty Retailers Boots and/or Superdrug stores.
Over the months that the campaign was displayed, Confero distributed over 2 million sachet samples of the sun lotion to customers at the point of purchase in-store, as well as through product dispatch with orders made online delivered directly to customer homes.
The campaign was enhanced by competitions held by MissSelfridge, Oasis, Warehouse and Outfit, which allowed lucky winners to win Holidays,shopping sprees and summer wardrobes. The competitions were heavily promotedover the stores and Confero’s social media channels such as Instagram, Twitter and Facebook and cross-promoted via the stores marketing content such as the Miss Selfridge’s Newsletter as well asa collaboration with a social media influencer to promote the competition further. The competitions allowed for stores to engage and interact withconsumers.