Project Description
Retailer Networks: Miss Selfridge, Warehouse, Oasis, Dorothy Perkins, Outfit
Format (S): A3 Fitting Room Posters and In-Store product sampling campaign
Planned and Bought by Goal Agency
Fererro brand ‘Nutella’ utilised Confero’s fully integrated fitting room poster and product sampling networks with an extensive campaign for the new Nutella B-ready bars.
The campaign ran nationally across the UK through our fashion retailer networks Miss Selfridge, Oasis, Warehouse, Outfit and Dorothy Perkins, reaching an all-female audience aged 18-34.
Over a four-week campaign period, Confero distributed over half a million full sized product samples of the bars to customers at the point of purchase in-store; Nutella B-ready is a crispy baked wafer with a tasty Nutella filling. Love Nutella in a jar, try it in a bar!
With average customer fitting room dwell times of 5 to 15 minutes the A3 fitting room posters provided excellent branding and awareness of the new product, with the added benefit of the customer leaving the store with a sample of the product they had recently seen advertised in the fitting rooms.
Confero’s Fitting Room Poster concept offers the unique opportunity to reach audiences by gender, age and demographic profile, delivering efficient targeting and minimal wastage.
The Confero fashion retailer portfolio offers finite targeting of audiences aged between 15 – 55+. Networks can be bought exclusively, individually or Multi-Network for extended campaign reach.
The sampling concept offered the Nutella brand a highly targeted and controlled sample distribution service which ensures the product is received directly into the hands of the consumer and end user. Customers loved them!
