Retailer Networks: Miss Selfridge, Warehouse and Oasis
Format (S): A3 Fitting Room Posters and In-Store product perfume sampling campaign
This integrated fitting room poster and perfume sampling campaign designed to increase awareness of the Britney Spears brand and its perfumes; ‘Fantasy’ and ‘Midnight Fantasy’ in the lead up to the festive period.
This two-week national campaign ran across all Miss Selfridge, Oasis and Warehouse stores, with posters displayed in each individual fitting room, the A3 poster provides excellent ‘Opportunity to See’ in the 15-minute dwell time customers typically spend in the fitting room with the added benefit of sample packs of the perfume handed out at till point to customers making a purchase.
The eye catching and seasonal poster creative was used to appeal to the desired fashion conscious audience of ABC1 women 16-30, with the product samples at the till adding to the full consumer experience; the campaign did not stop there, with the use of a hashtag #HolidaySpearit consumers where encouraged to share their experience and interact with the brand itself through social media channels.