Zenith and Meridian Outdoor planned and bought a fitting room poster campaign for The Royal Bank of Scotland (RBS) and NatWest to advertise their 1/3 of coach travel when you open up a RBS Student Current Account. In order to reach the correct audience of current and potential university students we proposed Topman and Burton which target, 16-34 ABC1 and 18-44 ABC1 males, respectively. As well as Outfit fashion, with both male and female consumers aged 18-54, and Miss Selfridge, who targets 16-30 ABC1 women.
The RBS and NatWest campaigns consisted of a collection of unique A3 fitting room posters, that all delivered gender specific targeting in an intimate environment. It’s was also a highly effective way for RBS and NatWest to reach Students, young people and Fresher’s in the buildup to the new University semester, within an aspirational environment whilst shopping in their favorite fashion store.