Project Description
Retailer Networks: Miss Selfridge, Topman, Outfit and Burton.
Format(s): A3 Fitting Room Posters
Fitting Room Poster Campaign from mobile network provider Three.
This fully national fitting room poster campaign was displayed across all Topman, Miss Selfridge, Outfit & Burton fashion stores from 11th – 24th February 2019.
Targeting both male and female shoppers in an aspirational fashion store environment, Three Mobile utilised Confero Marketing’s Fitting Room Poster Advertising concept to encourage individuals to use their phones for good – in helping to decide which outfit to buy.
The poster strap line “When in Doubt, Insta Poll’ shoppers were encouraged to take to Instagram and interact with other users in voting for their favourite look. With a fun and relevant hashtag #PhonesAreGood this was the perfect campaign fit and brand match.
The Three brand achieved excellent branding and extended awareness of the #PhonesAreGood initiative by advertising in the fun, social hub environment of high street fashion stores.
Planned and Bought by Mindshare/Kinetic.
