Retailer Networks: Miss Selfridge, Warehouse, Oasis and ASOS.com
Format(s): A3 Fitting Room Posters, In-Store & Online Product Sampling.
This was a fully integrated product sampling campaign designed to increase the awareness of TRESemme’s ‘Volume and Softness hair maximiser’. Through UtilisingConfero’s multi-fashion retailer networks 495,000 individual sachet samples of of the product where distributed.
This campaign was on display across Miss Selfridge and Warehouse stores with samples being distributed to customers at till point with purchase supported by fitting room poster advertising. An eye-catching and stylish poster creative was used to appeal to the desired fashion conscious target audience of ABC1 women aged 16 – 39. Samples were also dispatched directly to consumers making Online Purchases through Miss Selfridge, Warehouse, Oasis and ASOS.com. The sampling concept offered the TRESemmé Brand a highly targeted and controlled sample distribution service which ensures the product is received directly into the hands of the consumer and end user.