Confero Marketing is currently running a product sampling campaign for Ferrero brand ‘Raffaello’ aimed at reaching a core all female audience aged 18 – 34. The sampling activity is supported by the display of A3 format posters situated in the individual fitting rooms of Miss Selfridge, Dorothy Perkins, Outfit, Oasis and Warehouse fashion stores across the UK. Raffaello is a ‘seasonless treat for all senses’ and the perfect pick me up surprise and delight sweet treat for customers shopping and making purchases in-store.
Over the course of the two-week campaign period 5th – 18th November, 400,000 full sized individual samples of ‘Raffaello’ will be distributed to customers shopping in-store with purchase. The samples are being stored at till points in Raffaello branded counter top units which keeps the pay points tidy, and enhances further awareness of the Raffaello brand, and the sampling activity.
Confero’s sampling concept offers the Raffaello brand controlled distribution ensuring customers receive the product directly into their hands with minimal wastage, with the added benefit of being in close proximity to major multiples where the product can be purchased.
Head down to your nearest Miss Selfridge, Outfit, Oasis, Warehouse or Dorothy Perkins store to grab your free treat while stocks last!