Client: Penguin Random House
Campaign: Ruth Ware ‘The Lying Game’
Retailer Networks: Dorothy Perkins (50 x Pre-Selected Stores)
Format (s): A3 Fitting Room Posters & Consumer Facing Competition
We are excited to be working with Penguin Random House to promote Sunday Times and New York Times Bestseller ‘ The Lying Game.
Author Ruth Ware’s gripping new thriller is the ideal holiday read… “ I could not put this book down” (Reece Witherspoon).
The campaign includes A3 format fitting room posters displayed in the individual fitting rooms throughout 50 pre-selected high footfall Dorothy Perkins stores across the UK to promote the book alongside a consumer facing competition for the chance for one lucky Dorothy Perkins customer to win an indulgent spa day for two, a £200 voucher to spend in Dorothy Perkins and signed copies of the book.
This great interactive campaign benefits from 100% share of voice in Dorothy Perkins stores and specifically targets a core audience demographic of ABC1 Women aged 25 – 44.
Campaign dates: 5th – 19th March 2018. Planned and Bought by: Client Direct