Further to the success of Confero playing an integral role in promoting the Simon and Schuster release of ‘Space Hopper’ (Helen Fisher) we have very recently fulfilled another campaign for the same publisher, and Santa Montefiore’s ‘Flappy Entertains’.
Confero facilitated an online sampling campaign which included the distribution of 60,000 branded bookmarks directly to customers making online purchases through family retailer Boden – the brand where style meets joy.
The 60,000 bookmarks produced by Confero’s eco-friendly sustainable print partner carries a QR Code which customers can scan on any device to download an electronic Chapter Sampler at their leisure to get a feel for the book itself before purchasing.
In utilising a digital format of the sampler, the publisher benefits from a significant reduction of their carbon footprint in not having to produce hard copy paper samplers, as well as executing their branding and awareness strategy at a fraction of the cost of promotion through traditional methods.
Planned and Bought by ‘Behavioural Planning Agency’ Total Media.
