Volvic (Danone Waters) has unveiled a new range of lemon-flavoured sparkling drinks produced in the UK, combining at least 25% real fruit juice and British spring water, using only naturally sourced ingredients.

Tapping into an ever-growing consumer health trend, each can of Sparkling L’mon packs in all the taste of a traditional fizzy drink, with no added sugar and no artificial colours, flavours or preservatives.

Confero is in the process of undertaking a mass sampling operation as part of the main marketing mix for the new Volvic brand. Hundreds of thousands of consumers out and about shopping and making purchases across Matalan, Dorothy Perkins and Outfit stores across the UK are being given the opportunity to try the new delicious sparkling refreshment drink…for free!

Independent Research shows that 35% of customers who try a sample will buy the sampled product on the same shopping trip, so a great time to reach customers as they go about their busy lives in a retail environment. Unexpected treats whilst shopping in-store act as a real surprise and delight for the customer, and contributes to a memorable shopping experience.

The vast majority of Confero’s fashion retailer outlets offer close proximity to major multiples where the sampled product can be purchased. Product sampling through Confero’s distribution channels whether in-store, or online purchase significantly heightens brand awareness which is especially important for any new brand entering an already competitive marketplace.

For further information on Confero’s product sampling channels and additional support media please call 0203 507 1850 or email info@conferomarketing.com