As well as full Nationwide broadcast poster campaigns, Confero Marketing also offer an extensive network of stores on a regional basis, or catchment area, in order to specifically target localised audiences.  We operate our fashion retailer fitting room poster networks across the Republic of Ireland, and Northern Ireland to fit a variety of localised brand messages. 

A perfect example of a regionalised campaign ran recently in collaboration with West Coast Cooler, a classic and popular Irish alcoholic beverage and Belfast Fashion Week – Northern Ireland’s longest running fashion event, with twenty-six seasons under its super stylish belt.

The campaign consisted of A3 format ‘Fashion Sites’ fitting room posters on display for four weeks across Warehouse, Oasis, Dorothy Perkins and Miss Selfridge Belfast stores in the lead up to the event in close proximity to where the event itself would be taking place.  The eye-catching poster creative enhanced awareness of Belfast Fashion Week, whilst promoting a very popular drinks brand directly to women in a fashion focused environment. 

Please contact us on 020 3507 1850 or Email to see what we can do for your brand or service.

Campaign Dates:  24th Sept – 21st Oct 2018. Planned & Bought by Genesis Advertising & PML Belfast.