Confero is currently running a campaign with Edgewell Personal Care brand Wilkinson Sword to promote the amazing new ‘Hydro 5 Sense’ shaver which protects from irritation with Shock Absorb technology. Shock Absorb technology features an inside that “senses” when different pressure is exerted on the skin during shaving and auto adjusts to provide the optimum amount of pressure.
Over a four week campaign period Confero will distribute 110,000 full size products to customers making online purchases with Arcadia Group fashion brands Topman and Burton. The ‘Hydro 5 Sense’ Shaver is a high value item retailing at £12.00 so is sure to be well received by consumers as a free sample with their purchase, especially as they will be invited to use a £2.00 off coupon via a bespoke code.
The Online Product Sampling campaign is supported by In-Store Till Point Sampling with Purchase in Pre-Selected Topman and Burton stores in key conurbations across the UK with the added benefit of a National Fitting Room Poster campaign for enhanced branding and awareness of the new product.
With fitting room dwell times of 5 to 15 minutes, the display of the distinctive poster gives context to the free sample being distributed; the customer leaves the store with a sample of the product they have recently seen advertised in the fitting rooms.
Customers are also encouraged to leave their feedback of the ‘Hydro 5 Sense’ via a designated URL to be in with the chance of winning a new iphone X, thus creating a fully integrated experience for the consumer, and engagement with the Wilkinson Sword brand.
Confero’s sampling service delivers highly targeted and controlled sample distribution, which ensures the product is received directly into the hands of the consumer and end user. Please contact us on 020 3507 1850 or Email email@example.com to see what we can do for your brand or service.
Campaign Dates: 26th February – 26th March 2018. Planned and Bought by Client Direct